Do you have a business, here’s a few reasons why it’s crucial to have a website to expand your business.

1. Get in with your Competition

Your competitors are using their website, to get their services advertised to as many people as possible. So what’s stopping you? Maybe Funds? Visit us at www.clearotech.com to find out how we can help you with this.

2. Google, because why not?

Google will advertise your services to nearly 5.6 billion users who use Google every day. Having a website will help you advertise your services to billions of people which in turn will get you more visitors and leads coming to your website and getting you more business.

3. Website Adds To Company’s Credibility

The website is your platform to answer all basic questions your potential customers may have about your business and brand. This is especially true for B2B companies. When people visit your website, they seek answers to basic questions like what you do, your products/solutions, your location, contact details, etc. Once they are satisfied with all that, they decide to either follow up or not. Just remember, when you provide such information, keep it simple and short since consumers these days expect immediate gratification.

4. Fading Social Media Reach

If you think having a page on social media is enough to attract new customers, think again. It is not enough to have a Facebook page, because every other business has it. Facebook claims that people in 2018 spent 50 million fewer hours on Facebook than they did the year before. Therefore, many companies are now switching to building websites instead of relying on social media networks only. While social media networks have the potential to increase business, banking just on them can be a huge mistake that can cost in the years to come.

5. It saves you money in the long term, but how, you ask?

As a small business owner, especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to. Although the cost of designing a website varies depending on your needs and your skill level, once it’s up and running, a professional website is worth the initial investment, especially if built using WordPress, which enables you to add and change your own content regularly, saving you money in updates. Compared with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even networking events that often include the cost of a meal or trade tables, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business long term.